There has been growing interest in Microsoft’s plans to upgrade Bing, its search engine, with AI-powered features akin to OpenAI’s ChatGPT. For the first time in years, the Bing app is at the top of the App Store charts thanks to a surge in popularity spurred by the news. The software has soared to the number 12 position among all free iPhone apps in the US.
Microsoft’s Edge browser is currently the third-most popular utility software at the same time. Data.ai predicts that the number of new Bing app downloads has multiplied tenfold globally.Users are willing to test out new search engines and browsers to obtain access, demonstrating that there is a clear consumer desire for these AI-powered experiences. The company’s intentions for the revamped Bing.com, including how OpenAI’s language model will be integrated with the company’s services, were discussed by Microsoft CEO Satya Nadella yesterday.
With this new feature, users will have a ChatGPT-like experience within the search engine, enabling them to communicate with an AI chatbot for more difficult inquiries and receive help from it when creating content, such as writing a LinkedIn post. Microsoft also introduced an updated version of its Edge web browser that includes the same AI functionality conveniently located in the sidebar.
Despite the fact that the new Bing is now accessible, it is still in a limited preview period, and users who want to test out the new AI features must sign up for a waitlist. According to Microsoft, millions of individuals will receive invitations off the waitlist over the coming weeks. By making Microsoft’s search the default on their PC and scanning a QR code to download the Microsoft Bing app on their smartphone, customers can also advance up the waitlist.
Microsoft’s campaign makes it abundantly clear that the business wants to surpass its rivals, particularly Google. The app’s quick ascent in the App Store charts was undoubtedly motivated by this.
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