Take-Two Interactive CEO Strauss Zelnick says that early preorders for Grand Theft Auto 6 are leaning toward the $100 premium edition instead of the $80 standard version. In an interview with CNBC, Zelnick said this is likely because the most dedicated fans are the ones preordering at this stage.
He also said Take-Two does not plan to lower the game's price. GTA 6 is available in two versions: an $80 standard edition and a $100 premium edition, with some content only available in the premium version.
Take-Two has not said it will reduce the price, but retailers may choose to offer discounts on their own.
What Zelnick Said About GTA 6 Editions
"It's skewing more to the premium edition, but that might be a reflection of the fact that the most avid consumers are the ones that are pre-ordering now," Zelnick said in the CNBC interview.
He added that Take-Two is unlikely to lower the game's price point itself, even if retailers might reduce their own margins to attract customers. "We preserved our pricing on Grand Theft Auto 5 for a very long time, much longer than a standard release of an entertainment property," Zelnick said.
GTA 6 comes in an $80 standard edition and a $100 premium edition. The premium version includes some content that is not available in the standard edition, such as a few in-game stores.
PC Gamer points out that if most preorders are for the $100 edition, Take-Two is earning a higher average price per copy than the $80 base price would suggest.
PC Gamer suggests that Rockstar avoids the criticism of a flat $100 price by offering exclusive content in the premium edition, which encourages dedicated players to pay more.
Sample Size and What Remains Unconfirmed
PC Gamer points out that Zelnick's comments are based on early preorders, which mostly come from the most enthusiastic players who are also more likely to buy the premium edition. It is not clear if this trend will continue once the game is released to a wider audience.
PC Gamer also notes that the cost of making big-budget games has risen faster than inflation. GTA 6 reportedly cost billions to develop, which puts the pricing discussion in the context of its large production budget.
Zelnick's statements are about early preorder trends, not final sales. Take-Two has not shared exact numbers on how many players are choosing each edition.
It is still unknown if the premium edition will keep outselling the standard version after launch, or if retailers will discount either edition on their own. Take-Two has indicated it plans to keep its pricing steady, as it did with GTA 5.
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