When Meta launched its AI into its core products WhatsApp, Facebook, and Instagram, it launched it with limited capacities. AI-based chat was the main feature, which works similarly to all other AI chats that you can use for free or as a paying customer.
Nowadays, Meta expanded the functionality of its AI, which can now summarize content on Whatsapp among other things. It still cannot be disabled entirely, however.
Soon, all your interactions with AI may be used for personalizating content on all Meta platforms. Meta announced the change officially last week. It plans to use your interactions with AI to power advertisement and recommendations that it says will become more personal as a consequence.
- Meta users who use Facebook, Instagram, or WhatsApp will be informed about the change from October 7 onward.
- The change lands on December 16, 2025 for users from most regions and country.
While Meta does not provide a list of exceptions, it appears that users from the United Kingdom, South Korea, and the European Union won't have their AI chats used for those purposes at that time. The rollout may be delayed, just like the initial rollout of Meta AI was delayed in those regions.
Meta says that this helps provide more relevant content (and ads) to users. Currently, Meta uses interactions for the very purpose. When users like or post, this content may be used to push what Meta believes are related posts or ads into a user's feed.
The interactions with Meta AI will become another signal that Meta uses for the delivery of ads and for recommendations. For example, when you ask about a vacation destination, you might get ads around that, such as hotels in the location, day trips, or transfers.
There is no opt-out, similarly to how it is not possible to turn off Meta AI entirely at this time. However, users may continue to ignore the AI by not interacting with it to avoid giving Meta yet another signal for ads and personalization.
Meta says that it is blocking certain sensitive topics automatically from being used for the purpose. Topics such as religion, politics, or health won't be used for advertising on the company's platforms.
Meta users may add certain topics to a list of ads that they do not want to see. This may not prevent them entirely, but Meta claims that doing so will reduce the frequency in which these ads are shown.
Now You: Have you used Meta's AI in the past already or are using it regularly? Or do you prefer an AI-free environment? Feel free to leave a comment down below.
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