Apple has announced that it is renaming its streaming service. Apple TV+ is now Apple TV.
Stop the presses! Wonder how long it took for them to arrive at this decision. Let's have a brainstorming session! And then someone said, "I got it! Let's call it Apple TV." Well, it's a little better than all the Xbox names. It's simpler, right? That's what you think. Here's something that you should know.
Apple has a streaming device, it's called Apple TV. No joke. But it's not an actual television, it's something that plugs into your TV, and lets you use various apps to stream videos. Confused? There is also an app that you can use to stream videos from Apple's network on your iPhone, iPad, Mac, etc. Any guesses about what it's called? That's right, the Apple TV app. It's kind of crazy to think they renamed the streaming service the same, when two products/services with the same moniker exist.
The internet is flooding with jokes about it that say things like, "You can stream Apple TV using Apple TV, on your Apple TV". The fact that none of these is an actual TV set is the icing on the cake. So, why did they do it? Why rename the streaming service, all of a sudden?
Apple announced the release of F1 The Movie on streaming platforms including Amazon Prime Video, Fandango at Home, and its own service. This announcement mentions, "Apple TV+ is now simply Apple TV, with a vibrant new identity." That's the reason, just because.
What's so vibrant about removing the plus from the name? If anything, they have made it all the more confusing now. Task failed successfully! Can you imagine guides and tutorials about using Apple TV? Which one are they talking about? Search results are about to get way worse.
Disney+, Paramount+, ESPN+, and Discovery+ all make it clear what the context is, they are paid subscriptions, just like Apple TV+ was. Even iCloud+, News+ does the same. It's an odd change.
On the plus side, sorry I couldn't resist that, there is no price hike for Apple TV subscription plans worldwide. They did increase the price by $3 a couple of months ago in the U.S. Anyway, the renaming hasn't reflected across Apple's web pages, or apps yet. But it is only a matter of time before the vibrancy spreads.
Do you use Apple TV? Which one?
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