Fitbit App Becomes Google Health on May 19 With Annual Subscription Price Increase

The Fitbit app is being rebranded as Google Health, starting May 19, rolling out as an automatic over-the-air update rather than a separate new app. Existing Fitbit data will carry over without manual migration. Google Fit users will be invited to migrate their data to Google Health later in 2026.

There is no opt-out from the transition. Starting today, Google is sending push notifications and in-app pop-ups to Fitbit users about the rebrand ahead of the May 19 update.

What Changes in the New Google Health App

The Google Health app launches with four tabs: Today, Fitness, Sleep, and Health. The interface is customizable, allowing users to pin metrics to the dashboards at the top of the Today and Health pages.

New functionality includes:

• A redesigned sleep tracking model that Google states is 15% more accurate
• Health Coach, an AI-powered training feature previously tested as Fitbit Health Coach, requiring a paid subscription
• Nutrition logging with personalized calorie and water intake targets
• The ability to display data alongside uploaded medical records, with Ask Coach answering questions using that information
• Expanded leaderboards for step tracking and cardio load comparisons with friends
• Updated cycle tracking with improved navigation, logging, and an interactive calendar

The app supports devices beyond the Fitbit and Google ecosystems through Health Connect and Google Health APIs, including Apple Health, Peloton, and MyFitnessPal integration.

Google Health Premium Pricing and What Happens to the Fitbit Brand

Google Health Premium is the new name for Fitbit Premium. The monthly fee stays at $9.99, but the annual subscription price has increased from $79.99 to $99.99, a move that raises the cost by $20. The basic Google Health experience remains free, offering activity tracking, sleep tracking, health monitoring, and manual wellness logging.

Google Health Premium is included free for users of Google AI Pro and Ultra in more than 30 countries. Previously, under Fitbit Premium, this benefit was only available in the United Kingdom.

Fitbit will continue to operate as a hardware brand. The recently announced Fitbit Air features the Fitbit name along with the Google Health app for companion functionality. The brand transition mainly impacts software and subscription services rather than the device lineup.

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